This motion graphics ad was for Metro Transit’s campaign encouraging Vikings fans to take public transportation to the stadium. The main considerations were choosing animations that could be used in a variety of formats, including the unusual trapezoid format of the prow of the Viking ship by the stadium, and playing off of the design choices of the static version. To bring in the imagery and website, I was inspired by how the yellow forms slashed through the composition. To bring in the call-to-action, I considered how the motion would affect the reading order of the text and chose an animation that would reinforce the flow. Because the background was transparent, I continued to develop the use of opacity by having it change over time and to emphasize the focus on going to the stadium.