These label designs were for a packaging course. The main goal was balancing the unity of the brand while distinguishing between the products. I decided on a brand that would appeal to kids to distinguish this brand from others in the market. The bright green background and consistent forms of the illustrations tie the three varieties together while the secondary color palettes make each product recognizable. Another important consideration was making sure the design worked for short and long product names, i.e. both “red” and “cannellini.”